If you have ever worked for a company and either never knew it had a mission statement or knew it had one but never knew or understood it, then you know that most mission statements fail to fulfill their true purpose which is to motivate and inspire employees. You can't be inspired by something you do not know or don't understand.
Unfortunately most Mission Statements seem to be written not at all for employees but for Venture Capitalists, Banks and Clients. They are written in language which the author thinks will impress or prove to others that the business owner knows every attribute you need to be a success in business. So they tend to be all encompassing and written in very high level technical business language completely out of the interest, and understanding of most employees.
At World Cooperation Group we believe that Mission Statements are still very important, especially for new businesses which need to state their purpose for Banks Venture Capitalists and Clients, but they do not need to be so highfalutin or all encompassing. In fact Mission Statements should be used to simply and articulately state the purpose of the company and should rightly be used to impress others.
More businesses are using Mantras for their employees. Like a mission statement it is designed to invoke power and emotion. Unlike a mission statement it is expected to be short and sweet. In a commercial business this differs from your company slogan in that a Mantra speaks to the employees while a slogan speaks to customers. It shows at a glance where your Corporate soul is and your staff will remember it.
Behind every great company slogan is strategic and knowledgeable thinking. Your business needs a highly focused and creative slogan that will help communicate the benefits of its services and/or products. We help to find your company’s Unique Selling Point (USP). The UPS of your business differentiates your products and services from your competitors. Anything that provides your customers with a reason to buy.
Let us take a look at your Company's Mission Statement. We can help you simplify it and use it as a basis to develop a Mantra for you employees and a slogan for your customers. You will appreciate the difference!